Zash
A sales engagement platform powered by AI, helping businesses streamline and automate outbound outreach efforts, from lead generation to conversion.
Role
UI Designer
Timeline
2 weeks
Stack
The Challenge
Many businesses, from SMEs to large enterprises, face the challenge of efficiently conducting outbound sales and business development. Building and executing high-converting sales campaigns is time-consuming and requires deep expertise.
Existing solutions often lack the ability to fully automate these processes and provide truly personalised messaging.
As a Ground-Up MVP, my responsibility was to collaborate with a cross-functional team of PMs and Devs, alongside the founder, to create a storyboard outlining essential features, before building wireframes and iterating towards the final UI solution.
A First Look
Before diving into the process, here is a sneak peek at the final responsive solution we arrived at to solve the complex challenges of automated outbound sales.
Discovery & Ideation
Every successful product starts with a solid foundation. I collaborated with the founder and cross-functional teams in Miro to storyboard the core user journeys, map out the required AI integrations, and define the MVP feature set before pushing a single pixel.
Iterative Wireframing
Moving from abstract concepts to tangible layouts, I rapidly prototyped low-fidelity wireframes. This iterative process allowed the team to align on the core navigation and data hierarchy early on, ensuring the complex AI sales flows were logically structured. I always make sure my project files are organised so that collaboration is seamless, work is efficient, and user flows are easy to follow.
The Solution & Features
1. Comprehensive Dashboard
A centralized, bird's-eye view where users can instantly monitor active campaigns, track lead conversion metrics, and evaluate overall performance.
2. Lead Management
A robust interface designed to handle bulk data. Users can effortlessly import, sort, and organize their leads, ensuring the right prospects are funneled into the right AI sequences.
3. AI Campaign Creation & Sequencing
The beating heart of Zash. I designed an intuitive flow that guides users through generating AI-powered, multi-channel outreach campaigns. The visual sequence builder allows users to map out complex email, SMS, and social media touchpoints with ease.
4. Conversational AI
To drive conversions autonomously, I designed a dedicated chat interface where the conversational AI can qualify leads and nurture prospects in real-time.
5. Responsive Design
While primarily a desktop-first enterprise tool, I ensured the layouts scaled elegantly to mobile devices, allowing sales teams to monitor campaigns on the go.